Crayo Tech -Ecommerce Solutions Provider and Pandemic opportunities

Nov 16, 2020 | By Crayo Tech

Crayo Tech -Ecommerce Solutions Provider and Pandemic opportunities

COVID-19 has turned everyone's lives upside down, leaving them scrambling to create a new sense of normal.

From consumers shifting their buying behaviors to businesses matching customer trends and preferences, people around the world have been given no option but to adopt change-- quickly.

Consumers are avoiding shopping at brick and mortar stores amid the outbreak to reduce exposure to the virus which has created enormous opportunities for ecommerce solutions providers.

And with lockdowns and social distancing being enforced, businesses have been hit the hardest.

55% of those listed on Yelp will not reopen again, says marketwatch.com.

The pandemic is not only a challenging situation. It’s an opportunity for your brand to excel!

I know many may not agree with this statement, but I have facts to back it up.

• 52% of consumers won’t go back to in-store grocery shopping. As a result, online grocery shopping has grown by 400% since early March. Consumers enjoy the convenience of purchasing from anywhere. It’s a behavior that will live beyond COVID-19.
• 58% of online shoppers expect to depend more on online buying in the coming months.
• 84.8% are more open to new digital offerings introduced during the pandemic.
• 97% of marketers have observed lower in-person marketing engagement, such as store visits or sales.

What does this all mean?

The simplest interpretation is for entrepreneurs to transfer onto the digital landscape. That’s where the customers are. A robust online presence can help brands boost sales, lower costs, improve brand image, and build trust.

Ecommerce is not an entirely new concept. Businesses have been working at incorporating remote features for years. However, the pandemic has accelerated consumers’ shift toward ecommerce by five years, reports IBM.

Ecommerce solutions is no longer an option- it’s become a necessity.

This sudden change has caught many off guard. While many were racing to latch onto ecommerce, those already settled in the digital space were struggling because of overflow online demand and employees not being able to come to work.

However, it is the future, and there is no denying that ecommerce is here to stay. Brands must focus on offering services that align their products and services with consumer preferences. This includes browsing, purchasing, payment, and delivery options, among other things.

67% of online shoppers made online shopping behavior changes, states digitalcommerce360.com.

The fact that shopping habits have changed so quickly highlights just how the pandemic has reshaped the world of ecommerce.

Moreover, the willingness of businesses and customers to adapt to the current situation shows that our community is open to change. According to Bazaarvoice, 49% of consumers worldwide admit to shopping more frequently online than before the pandemic. And they intend to continue doing so even post-COVID.

It’s time to invest in ecommerce websites.

With the shift towards online selling and buying, your website is a vital link between your customers and your brand.

Companies like Crayo Tech are offering plausible ecommerce solutions to help businesses cope with pandemic challenges. But more importantly, Crayo Tech is assisting businesses to embrace future trends to stay relevant and competitive.

By incorporating state-of-the-art, technology-driven web solutions, brands can meet the digital world's changing requirements without compromising on quality and service. In fact, a modern website that connects and communicates with your customers can help showcase your unique value proposition.

Here are some reasons why you need to head in this direction:

1. Preparation for future trends

COVID-19 has simply set the stage for what practices the future will require. People demand speed and ease in every aspect of their lives. And ecommerce is presenting the perfect solution. Not matching consumer preferences endangers the viability of your business. In fact, you're losing customers to the competition.

2. You’re always available

Being online means responding to demand whenever from wherever. Physical boundaries are removed, and you can interact with customers at any time. Being able to offer services and answer queries, 24/7 builds stronger customer relationships.

3. Reach out to your customers

Customers are the lifeline of all businesses. Remember, you’re nothing without them. Being able to connect with your customers on their terms, sways them to your brand. A website can make your brand more accessible to consumers. And that is an essential factor for the growth of your brand.

4. Facilitates communication

Communication and interaction between you and your customers need to be quick and efficient. 58% of B2B companies and 42% on B2C now have a chatbot on their website, reports Relay.

This is helping brands stay in touch with customers to ensure they are satisfied with services and products. But more importantly, you can retain old customers and attract new ones at the same time.

5. Makes you more competitive

With the help of tools, you have access to important analytics about consumer habits and preferences. This allows you to track and match consumer demand, unveiling critical commercially relevant insights. As you enhance your engagement strategies, you can implement the right tactics to increase conversions, sales, and revenue.

6. Reduce overhead costs

Running an online business can help cut numerous costs, making it a viable option in tough economic times. With the aid of software tools, brands can streamline processes and effortlessly manage various aspects of the business, such as inventory management, marketing, customer relations, etc. Linking real-time data from your ecommerce website keeps information current.

Final thoughts

In order for your business to thrive during these challenging times, you need to keep track of changing consumer needs and habits, as well as develop digital capabilities to address them. Failure to do so will not only hurt the bottom line, but it also puts you at risk of falling out of the retail space altogether.

Currently, online shopping is taking the world by storm. Contactless shopping, payments, and deliveries are just the beginning of communities built on the latest technologies. Those who are quick to innovate and hop onto the bandwagon have a better chance of surviving the competition.

Are you one of them? Want to jump into the bandwagon of ecommerce?

If yes, Crayotech – ecommerce solutions provider can help you out. Let’s get in touch.